Crown Melbourne Cup

The Brief
In partnership with Crown Perth, DG global produced and deliver the annual Crown Melbourne Cup gala event since it’s inception. The brief was once again to deliver a high-end experience that engages, amazes and impresses over 1200 expected guests in the Crown Ballroom with fashion, entertainment and of course all the action from the race that stops a nation. From the carefully appointment MC, Nelson Aspen, to the production of a high-end fashion showcase, DG global were charged with delivering a high quality, high energy and highly sort after event.
The Outcome
With sell out numbers, this annual event continues to be one of Perth’s premier social events. With creating a central styling concept for the day being ‘Mirage’ DG global again successfully delivered a premium production including headline entertainment by Anthony Callea, a fashion showcase of some of Australia’s most highly regarded fashion labels, and a beautifully styled room that transported guests to a Sahara oasis.
Guest who attended the event were Perth’s elite social and corporate community.