About this project

The Brief

DG global have worked with the IHG AMEA team for over 10 years delivering their conference and event portfolios. In 2016, the challenge was set to re-design the conference as a learning event for 350 Hotel General Managers from across the region, ensuring the program was fulfilling, engaging, educational, cultural immersing and rewarding by applying best practices across multiple skillets.

HTH

Marketing strategy is the section of your business plan that outlines your overall game plan for finding clients and customers for your business

HTH

Marketing strategy is the section of your business plan that outlines your overall game plan for finding clients and customers for your business

HTH

Marketing strategy is the section of your business plan that outlines your overall game plan for finding clients and customers for your business

The Outcome

DG global sourced a range of venues to deliver the program, including gaining access to the prestigious Conservatorium of Music to host the main plenary and learning workshops. A complex content creation team delivered a range of performances and presentations over 3 days including speaker coaching and rehearsal program, creative design, simultaneous translation animation and film components, all in co-collaboration with IHG internal teams from Singapore, Australia and London.

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