About this project
The Brief
DG global have worked with the IHG AMEA team for over 10 years delivering their conference and event portfolios. In 2016, the challenge was set to re-design the conference as a learning event for 350 Hotel General Managers from across the region, ensuring the program was fulfilling, engaging, educational, cultural immersing and rewarding by applying best practices across multiple skillets.
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The Outcome
DG global sourced a range of venues to deliver the program, including gaining access to the prestigious Conservatorium of Music to host the main plenary and learning workshops. A complex content creation team delivered a range of performances and presentations over 3 days including speaker coaching and rehearsal program, creative design, simultaneous translation animation and film components, all in co-collaboration with IHG internal teams from Singapore, Australia and London.